Nike Live

In every Nike Live store lives a marquee box that serves as the official greeting for guests. We were tasked with writing copy for their fall season, which was received so well that I became the voice for Nike Live in-store messaging.

What started as an exercise in character count quickly became one of my proudest accomplishments so far.

In owning the voice, I also gained authority on approving the in-store messaging written by the local store’s athletes. The below is an example of copy I have reviewed and approved.

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