LUCIRA® by Pfizer was the only molecular, at-home test for both COVID-19 and the Flu. With its revolutionary lab-quality technology, we knew we had to introduce LUCIRA® by Pfizer to consumers as the smart choice for testing at home.

Only LUCIRA® Knows

Leaning into the sleek, high-tech aspect of LUCIRA®, we brought the at-home test into the world of smart technology.

We built out new :30 stories for social, re-imagining the conversations between smart device and person to introduce LUCIRA®.

This one was for our sick-day preppers.