The third week of January is known for being the dreariest time of year. So let’s fight it with the best part of summer: enjoying a blizzard on a hot day.
DQ stores will crank up the heat, install SAD lamps, and bring back summer hours to simulate summer for in-store patrons during launch week…
…and offer Blue Moon Day, the blue moon-based blizzard of the summer.
Placed in bus stops that provide heat lamps.
Summer Care Packages will be sent to influencers stationed in the chillier climates.